Privacy Policy

Overview

WhyFire ("we," "our," or "us") operates professional sales tools and consumer education platforms for the fireplace industry. This Privacy Policy explains how we collect, use, and protect information when you use our services, including both our consumer-facing Online Fireplace Estimator and our professional WhyFire Pro platform.

Information We Collect

Personal Information You Provide

When you use our services, we may collect:

• Contact Information: Name, email address, phone number, and mailing address
• Project Details: Information about your fireplace project, including location, preferences, and specifications
• Account Information: For WhyFire Pro users, login credentials and professional details
• Communication Records: Messages, support requests, and feedback you provide

Information Collected Automatically

When you use our platforms, we automatically collect:

• Usage Data: Pages viewed, features used, time spent on platform, and interaction patterns
• Technical Information: IP address, browser type, device information, and operating system
• Performance Data: Platform performance metrics and error reports

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze platform usage and improve functionality
• Provide personalized experiences
• Ensure platform security

How We Use Your Information

We use collected information to:

Provide Our Services

• Generate fireplace estimates and project information
• Match customers with appropriate products and dealers
• Facilitate communication between customers and dealers
• Provide technical support and platform functionality

Improve Our Platform

• Analyze usage patterns to enhance user experience
• Develop new features and capabilities
• Monitor platform performance and security
• Conduct research and development

Industry Insights and Analytics

• Generate anonymized industry insights and market trends
• Provide aggregated data analysis to improve industry understanding
• Support research and development in the fireplace industry
• Share anonymized, aggregated insights with industry partners (dealers consent to this usage as part of their service agreements)

Business Operations

• Process transactions and manage accounts
• Communicate about platform updates and changes
• Respond to inquiries and provide customer support
• Comply with legal obligations

Information Sharing

With Authorized Dealers

When you request estimates or information through our platform:

• Your contact information and project details are shared with relevant authorized dealers
• This sharing enables dealers to provide accurate estimates and follow-up services
• You explicitly consent to this sharing by using our estimation services

With Service Providers

We share information with trusted third-party providers who assist with:

• Platform hosting and technical infrastructure
• Data analytics and performance monitoring
• Customer support and communication tools
• Payment processing (when applicable)

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our terms of service

Business Transfers

If WhyFire is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

We do not sell or share your personal information with third parties for their own marketing purposes.

Text Messaging

If you opt in to text messages, we collect your mobile phone number, your consent, and the date and source of that consent, and use them to send you the messages you agreed to: updates about your fireplace project and, if you agreed to them, occasional promotional offers on fireplaces and hearth products. WhyFire, LLC ("WhyFire") operates this text-messaging program and sends these messages itself; consent is given to WhyFire, LLC only and is not collected for any other company. The retailer you chose to work with receives your request so it can respond to you; your mobile number and opt-in data are not shared with any other third party or affiliate for marketing. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Mobile phone numbers and text messaging opt-in data will not be shared with or sold to third parties or affiliates for marketing or promotional purposes. Message frequency varies: up to 4 messages about each project request, plus up to 4 promotional messages per month. Message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for help or email help@whyfire.com. See our Text Messaging Terms.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of sensitive data in transit and at rest
• Access controls limiting who can view your information
• Regular security assessments and updates
• Secure data storage and backup procedures

However, no internet transmission or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Access and Correction

You have the right to:

• Access the personal information we maintain about you
• Request correction of inaccurate or incomplete information
• Update your contact preferences and account settings

Data Deletion

You may request deletion of your personal information, subject to:

• Legal requirements to retain certain information
• Legitimate business needs for ongoing services
• Technical limitations of our systems

Communication Preferences

You can:

• Opt out of marketing communications
• Update your communication preferences
• Unsubscribe from email lists using provided links

Cookie Management

You can control cookies through your browser settings, though this may affect platform functionality.

Data Retention

We retain your information for as long as:

• Your account remains active
• Necessary to provide our services
• Required by law or regulation
• Needed for legitimate business purposes

When information is no longer needed, we securely delete or anonymize it.

Third-Party Links and Services

Our platform may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to third-party sites or services. We encourage you to review the privacy policies of any external sites you visit.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Geographic Considerations

WhyFire operates primarily in the United States. If you access our services from outside the U.S., your information may be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will:

• Post updated policies on our website
• Notify users of material changes via email or platform notifications
• Include the effective date of any updates

Your continued use of our services after policy updates constitutes acceptance of the revised policy.

Industry-Specific Considerations

Dealer Relationships

Our platform serves authorized fireplace dealers. Information shared with dealers is governed by their own privacy practices and any agreements you may have with them directly.

Product Information

We use manufacturer product information and images to provide educational and comparison services, operating under established industry practices and legal frameworks.

Contact Information

For questions about this Privacy Policy or our privacy practices, contact us at:

For specific privacy requests (access, correction, deletion), please include:

• Your full name and contact information
• Specific details about your request
• Any relevant account or transaction information

Compliance and Legal Framework

This Privacy Policy is designed to comply with applicable privacy laws, including state privacy regulations. We are committed to transparent data practices and protecting user privacy while providing valuable services to the fireplace industry.

Last Updated: September 10th, 2025