Trusted by 120+ Dealers Across North America

Simple Sales Tools to Grow Your Fireplace Business

A lot of fireplace companies struggle to make sales because they aren't using the right tools. Our proven sales tools help win more jobs—online and in the showroom—so your business can grow.

50,000+ Leads Generated
120+ Active Dealers
45+ States & Provinces
40,000+ Products
Trusted by dealers working with 60+ manufacturer brands
AmantiiAmbianceAmerican Fyre DesignsArchgardAstriaBarbara JeanBlaze KingBritish FiresBuck StoveCamina & SchmidContinentalDaVinciDimplexEmpire StoveEnerzoneEnviroFire GardenFireplace XtrordinairFlareGolden BlountGrand CanyonHargroveHarmanHearthstoneHeat & GloHeatilatorHHTHoxterIsokernJotulKingsmanKozy HeatKumaLopiMajesticMarquisMason-LiteMendotaMF FireModern FlamesMonessenMontigoMorsoNapoleonNetZeroOrtalOsburnOutdoor LifestylesPacific EnergyPelProPiazzettaQuadrafireRasmussenRavelliRegencyRenaissanceRH PetersonRSFSimplifireSolasStuvSuperiorSupremeThelinTimberwolfTown & CountryTrue NorthUptownUrbanaValcourtValorVentisVermont CastingsWhite Mountain HearthWilkeningWoodPro

Running a Fireplace Business Is Hard.

Your team can't sell as well as you can.

It's hard to train new salespeople.

You're losing sales to companies with better websites.

Your website doesn't display your products right.

Keeping things up to date online is a nightmare.

You're overpaying for a website that doesn't drive leads.

If you're investing money in your business—it should be getting results.

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WhyFire Can Help With:

"Before I started using WhyFire, my monthly sales average was around $20k. Now that I've started using the software, my monthly average is around $60k, and I just won salesperson of the month at my company for the first time!"
—Haven, Salesperson at a U.S. Hearth Retailer

What Dealers Are Saying

Hear from dealers who are using WhyFire to capture more leads, close more sales, and take back their evenings.

"I never would have known that prime fireplace shopping hours are 8pm–11pm until I started using WhyFire. Nearly every night, I have estimates pulled and appointments booked through my website. It serves my customers when I'm unable to."

RB
Ryann Blake
Owner, Chimney Techniques

"WhyFire has been the single best tool I've ever used over the course of nearly two decades in the business. My customers can get quotes, schedule appointments, and apply for financing — and not one person on my staff has to lift a finger. Oh, and WhyFire follows up with customers for me."

PP
Peter Parsons
Owner, The Tin Man Inc.

Get Our Proven Sales Tools — Customized for Your Specific Company

Getting started with WhyFire is simple. Choose your tools, customize them for your business, and start making money.

1

Choose Your Base Tool and Add-Ons

Pick the WhyFire service level that's right for your business — from the Fireplace Finder embed to a complete custom website.

2

Customize Them for Your Business

We configure your products, pricing ranges, branding, and automated follow-up emails — tailored to your market and inventory.

3

Use Them to Save Time and Make Money

Customers browse, get instant estimates, and book appointments — automatically. Your team focuses on closing, not quoting.

Choose Your WhyFire Service Level

Get the tools to win more sales—guaranteed.

Level 1
WhyFire Pro
BEST FOR: Dealers who want new salespeople to be quoting like 30-year industry veterans.
$199/mo
$2,999 setup fee
  • Custom fireplace quote builder
  • Quote exact numbers or price ranges
  • In-showroom estimating tool
  • Organized by brand & product type
  • Product specs & manuals
  • Auto-emails estimates to customers
1 sale per year (on average) pays for 12+ months.
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Level 3
WhyFire Website
BEST FOR: Dealers who want a website that gets results.
$399/mo
$7,499 setup fee
  • Everything in Level 2
  • AI Fireplace Finder with conversational guidance
  • Up to 15 SEO-rich category pages
  • Up to 15 SEO-rich service area pages
  • Unique product page for every fireplace you sell
  • Structured data for AI search visibility
  • Redesigned mobile experience with fast load times
3 sales per year (on average) pays for 12+ months.
Sign Up →

Quick Comparison

Feature WhyFire Pro WhyFire Script WhyFire Website
40,000+ Product Database
In-Showroom Estimating ToolAvailable as add-onAvailable as add-on
Auto-Email Estimates to Customers
Product Specs & Manuals
Embeds in Existing WebsiteN/A
Online Estimate Pricing
24/7 Appointment Booking
AI Fireplace Finder
Up to 15 SEO Category Pages
Up to 15 SEO Service Area Pages
Unique Product Pages
Structured Data for AI Search
Mobile-First Design

We Know How Hard It Is to Be a Hearth Retailer — Because We've Been There

WhyFire was built by people who've sold fireplaces, managed showrooms, and understand the nuances of the fireplace industry.

  • Generated tens of thousands of online fireplace estimates for retailers across North America.
  • Served thousands of customers in retail showrooms over the last 8 years.
  • Added over 60 fireplace manufacturers' models and specifications to our software system.
  • Developed for use with multiple currencies (USD, CAD, AUD, EUR) and worked with companies internationally.
  • Started building websites for companies after years of consulting and helping develop sales teams.
8+
Years Building
120+
Active Dealers
45+
US States
5+
Canadian Provinces

38.4% of Customers Shop for Fireplaces When Your Business Is Closed.

Download our free PDF & video series to learn how to answer the 3 critical questions every customer asks, capture qualified leads 24/7 (even at 9pm Sunday), and win more sales for your business.

You'll Have the Tools to Win More Sales — Guaranteed

Don't go another year with an unreliable sales process and a website that leaks money. Take control of your sales team, give them the tools they need to succeed, and connect with more customers than ever.

FREE PDF & VIDEO SERIES

Are You Losing 38.4% of Your Customers After Hours?

• Answer the 3 critical questions every customer asks
• Capture qualified leads 24/7 (even at 9pm Sunday)
• Win more sales for your business