Lightning Fast Estimates
Software that equips your team—and website— to connect with customers, write estimates in seconds, and track every opportunity from start to finish.
Generate Leads
Connect with Buyers
Win More Sales
Buying a Fireplace is Difficult and Confusing
Confusing Websites
Most websites confuse customers with insider language and fail to explain what products will actually work.
Estimates Take Too Long
Estimates can take weeks to turnaround and by that point customers have already moved on.
No Follow-Up
Thousands of customers are left hanging that would buy if the company would only call them back.
WhyFire makes it easy to understand which options will work for your customer and exactly what the project will cost—in seconds.
You Can Take Control of Your Business
Empower Your Team
In a matter of days, new team members can help a customer understand which options will work in their space—and provide an estimate for their project.
Connect With Buyers
No one wants to waste time with customers who aren’t serious. WhyFire qualifies your customers and delivers them to you ready to buy.
Sell More Fireplaces
While everyone else is confusing customers out of buying, WhyFire simplifies the entire process—making your company the easiest to do business with.
WhyFire is Software That…
✔ Empowers salespeople—and customers—to know exactly which fireplaces will work for their project (and what it will cost).
✔ Equips your website to become an extension of your sales team (that works 24 hours per day).
✔ Tracks every customer on a simple dashboard (to capitalize on every opportunity).
“I never would have known that prime fireplace shopping hours are 8pm-11pm until I started using WhyFire. Nearly every night, I have estimates pulled and appointments booked through my website. It serves my customers when I’m unable to.”
-Ryann Blake (Owner, Chimney Techniques)
Where Do You Struggle?
Making sure every order is accurate
Getting estimates out in less than 24 hours
Training new team members to be self-sufficient
Knowing what happens to the hundreds of estimates you’ve never followed up on
Spending money on a website that does nothing to grow your business
WhyFire helps companies all over North America solve every one of these problems and grow like never before.
We know how hard it is to learn to navigate the digital marketing space when the whirlwind of your business takes up every waking minute.
We’ve spent 15 years in the hearth industry:
Working with thousands of customers
Managing multiple retail showrooms
Traveling the country to learn digital marketing
“Before WhyFire we had no idea how many customers were slipping through the cracks. Now, everything gets followed up on and we can focus on what we are best at—closing sales.“
-Grant Falco (Owner, Falco’s – Spokane, WA)
Where Do I Start?
“Tim Reed has one of the most inquisitive minds in our business. He is constantly researching and learning about why and how consumers make major purchase decisions. He has become a “go-to expert” in the hearth retail sales process and has now applied his considerable knowledge to WhyFire.”
-Tim Rethlake (Hearth & Home Technologies)
Where Do I Start?
1
Answer a few simple questions about your business
2
Get a WhyFire Platform customized for your company
3
Make a few simple tweaks to your website to put it into action
“Tim Reed has one of the most inquisitive minds in our business. He is constantly researching and learning about why and how consumers make major purchase decisions. He has become a “go-to expert” in the hearth retail sales process and has now applied his considerable knowledge to WhyFire.”
-Tim Rethlake (Hearth & Home Technologies)
See WhyFire in Action!
Take Control of Your Marketing Dollars
(and keep your sales funnel full)
Utilize email marketing to never miss a follow-up opportunity again
What Is WhyFire?
Most companies have a website that’s leaking money–but they don’t know what to do about it. We supercharge your website to generate leads (and connect you with the people who want to buy), so your business can win more sales.
We know how hard it is to learn to navigate the digital marketing space when the whirlwind of your business takes up every waking minute. WhyFire eliminates the confusion and gives you a path so that your is finally working for you, not wasting marketing dollars.
WhyFire.com was founded by Tim Reed in Portland, OR. He has worked with fireplaces, gas inserts and stoves for over a decade and has helped thousands of clients find the right fireplaces for their homes. The WhyFire framework has taken his years of industry experience and turned it into a simple, online platform to help clients with their projects. Tim is regarded as a leading thinker in the hearth industry and has employed the WhyFire framework in his own team with great success. The reason being is that it comes from years of working with real people on real projects and getting them real results.
WhyFire will helps educate customers on what is needed for their fireplace installation through simple videos in their video content library. After that, they can receive a customized estimate by simply entering in some basic measurements of their home and answering a few related questions. From there, WhyFire sets customers up to schedule an in-home appointment for their dealer to come out, answer any remaining questions and take a deposit for installation. WhyFire makes it simple for your website to take control and start working for you.
WhyFire makes it simpler than you think to give customers exactly what they are looking for on your website. In about 5 minutes they understand which fireplaces will work for their home, have an customized estimate emailed to them (and you), and book an in-home appointment with one of your team members. WhyFire also uses automated email follow up to nurture customers through every stage of the journey and ensure that nothing slips through the cracks.
This is the innovation you’ve been looking for…
What’s My Investment?
How many marketing dollars are you wasting by sending people to a website that doesn’t help them? How many customers hit the back button because they can’t get an estimate online? How many customers want to buy from you and don’t because they can’t schedule an in-home visit online? How many leads buy elsewhere because no one is following up with them? Your website might be leaking thousands of customers every year.
Online Estimate Generator |
Complete Sales Automation |
Yearly Mastermind Cohort |
|
|---|---|---|---|
$179/mo.(+ $2,999 set up fee) |
$549/mo.(+ $2,999 set up fee) |
$1,999/mo.(+ $2,999 set up fee) |
|
Website Estimate Generator |
✔ |
✔ |
✔ |
CSV Parts List |
✔ |
✔ |
✔ |
WhyFire Order Fine-Tune Cart |
✔ |
✔ |
✔ |
In-Home Appointment Request Tool |
✔ |
✔ |
✔ |
Live Quarterly Digital Training (w/ Tim Reed) |
✔ |
✔ |
✔ |
⚡Automated Email Follow-Up |
✔ |
✔ |
|
⚡Automated In-Appointment Scheduling |
✔ |
✔ |
|
⚡Automated Zoom Appointments |
✔ |
✔ |
|
⚡Automated Showroom Estimate QR Codes |
✔ |
✔ |
|
⚡Automated Weekly Company Sales Report |
✔ |
✔ |
|
⚡Automated Weekly Team Member Breakdown Report |
✔ |
✔ |
|
⚡Automated Weekly Sales Backlog Report |
Coming Soon | Coming Soon | |
⚡Automated Deposit Collection |
Coming Soon | Coming Soon | |
⚡Automated POS Integration |
Striven & Service Titan Coming Soon | Striven & Service Titan Coming Soon | |
Showroom Signage w/ QR Codes |
✔ |
✔ |
|
In-Field QR Code Fireplace Menus |
✔ |
✔ |
|
Weekly Game Plan Tool |
✔ |
✔ |
|
Weekly Office Hours(w/ WhyFire Team) |
✔ |
✔ |
|
10 Salesperson Licenses |
✔ |
✔ |
|
Video Content Training Library |
✔ |
✔ |
|
WhyFire Customer Dashboard (CRM) |
✔ |
✔ |
|
90 Minute Bi-Weekly Mastermind Group Call |
✔ |
||
60 Minute Monthly One on One(w/ Tim Reed) |
✔ |
||
Bi-Yearly Half-Day Team Training(w/ Tim Reed) |
✔ |
||
Access to Exclusive Business Tools (Checklists, Forms, and Spreadsheets) |
✔ |
||
In-Person Yearly Summit (in same city as HPBExpo) |
✔ |
3-Day Mastermind Summer Retreat |
✔ |
Additional Salesperson/Sales Truck Licenses may be added for $100/month per license. Additional Showrooms/Locations added will receive 15% off of their monthly service.
What’s My Investment?
How many marketing dollars are you wasting by sending people to a website that doesn’t help them?
Online Estimate Generator |
Complete Sales Automation |
Yearly Mastermind Cohort |
|
|---|---|---|---|
$179/mo.(+ $2,999 set up fee) |
$549/mo.(+ $2,999 set up fee) |
$1,999/mo.(+ $2,999 set up fee) |
|
Website Estimate Generator |
✔ |
✔ |
✔ |
CSV Parts List |
✔ |
✔ |
✔ |
WhyFire Order Fine-Tune Cart |
✔ |
✔ |
✔ |
In-Home Appointment Request Tool |
✔ |
✔ |
✔ |
Live Quarterly Digital Training (w/ Tim Reed) |
✔ |
✔ |
✔ |
⚡Automated Email Follow-Up |
✔ |
✔ |
|
⚡Automated In-Appointment Scheduling |
✔ |
✔ |
|
⚡Automated Zoom Appointments |
✔ |
✔ |
|
⚡Automated Showroom Estimate QR Codes |
✔ |
✔ |
|
⚡Automated Weekly Company Sales Report |
✔ |
✔ |
|
⚡Automated Weekly Team Member Breakdown Report |
✔ |
✔ |
|
⚡Automated Weekly Sales Backlog Report |
Coming Soon | Coming Soon | |
⚡Automated Deposit Collection |
Coming Soon | Coming Soon | |
⚡Automated POS Integration |
Striven & Service Titan Coming Soon | Striven & Service Titan Coming Soon | |
Showroom Signage w/ QR Codes |
✔ |
✔ |
|
In-Field QR Code Fireplace Menus |
✔ |
✔ |
|
Weekly Game Plan Tool |
✔ |
✔ |
|
Weekly Office Hours(w/ WhyFire Team) |
✔ |
✔ |
|
10 Salesperson Licenses |
✔ |
✔ |
|
Video Content Training Library |
✔ |
✔ |
|
WhyFire Customer Dashboard (CRM) |
✔ |
✔ |
|
90 Minute Bi-Weekly Mastermind Group Call |
✔ |
||
60 Minute Monthly One on One(w/ Tim Reed) |
✔ |
||
Bi-Yearly Half-Day Team Training(w/ Tim Reed) |
✔ |
||
Access to Exclusive Business Tools (Checklists, Forms, and Spreadsheets) |
✔ |
||
In-Person Yearly Summit (in same city as HPBExpo) |
✔ |
3-Day Mastermind Summer Retreat |
✔ |
Free Video Series
Learn why your website is leaking money, what you can do to take control, and how that will save you thousands in marketing spends.
