We Help You Sell More Fireplaces

Write customized estimates instantly and follow up on every opportunity—guaranteed.

We Help You Sell More Fireplaces

Write customized estimates instantly and follow up on every opportunity—guaranteed.

Generate Leads

Connect with Buyers

Win More Sales

Most Websites Confuse Customers Out of Buying

Confusing Information

Customers are totally confused by our insider language. They have no idea what will work for them or how to find out.

No  Available Pricing

The entire reason they’re on your site is to get a budget number—if they can’t find it they’ll hit the “back” button.

Too Many Steps

Customers have to jump through all kinds of hoops just to get an estimate (and no one follows up)—this kills sales.

You Can Stand Out From the Competition

Maximize Your Marketing

Your marketing dollars will work for you now that you can generate leads and follow up on every single one of them.

Connect with Buyers

You’ll be amazed at how easy it is to sell when someone has already accepted your price and invited you out to their house.

Sell More Fireplaces

Seriously, people will love how easy it is to do business with you and you’re going to sell a lot more fireplaces because of it.

What is WhyFire?

Software that pairs with your website to:

    Generate Leads for Initial Prospects

Provide Customized Estimates for Serious Customers

Schedule In-Home Appointments w/ Buyers

Use Email Marketing to Follow-Up on Everything

Guide the Customer Step-by-Step Through the Funnel (All Online)

 

 

Here’s How it Works:

1. A customer fills out basic information about their home

(and uploads pictures of their fireplace and chimney)

2. The customer chooses a fireplace based on what will work for them and receives a customized estimate.

(you’ll have full pricing flexibility)

3. The customer receives an estimate from you with a “call to action” to schedule an in-home appointment.

(You get to determine the markup)

(Email sent to schedule an in-home appointment)

4. The customer schedules an in-home appointment with your team

(You get to define your availability, then our software syncs with your calendar so you’re never double booked)

5. Customers are brought to the point of a purchase so that you can close the deal.

(Through automated email messages that consistently follows up with them)

WhyFire Connects You With Customers Who Want to Buy

(and nurtures new prospects all the way through the funnel)

We know how hard it is to learn to navigate the digital marketing space when the whirlwind of your business takes up every waking minute. 

 

We’ve spent 15 years in the hearth industry:

Working with thousands of customers

Managing multiple retail showrooms

Traveling the country to learn digital marketing

“Before WhyFire we had no idea how many customers were slipping through the cracks. Now, everything gets followed up on and we can focus on what we are best at—closing sales.

 

-Grant Falco (Owner, Falco’s – Spokane, WA)

Where Do I Start?

“Tim Reed has one of the most inquisitive minds in our business. He is constantly researching and learning about why and how consumers make major purchase decisions. He has become a “go-to expert” in the hearth retail sales process and has now applied his considerable knowledge to WhyFire.”

-Tim Rethlake (Hearth & Home Technologies)

Where Do I Start?

1

Answer a few simple questions about your business

2

Get a WhyFire Platform customized for your company

3

Make a few simple tweaks to your website to put it into action

“Tim Reed has one of the most inquisitive minds in our business. He is constantly researching and learning about why and how consumers make major purchase decisions. He has become a “go-to expert” in the hearth retail sales process and has now applied his considerable knowledge to WhyFire.”

-Tim Rethlake (Hearth & Home Technologies)

See WhyFire in Action!

Take Control of Your Marketing Dollars

(and keep your sales funnel full)

Utilize email marketing to never miss a follow-up opportunity again

What Is WhyFire?

Most companies have a website that’s leaking money–but they don’t know what to do about it. We supercharge your website to generate leads (and connect you with the people who want to buy), so your business can win more sales.

We know how hard it is to learn to navigate the digital marketing space when the whirlwind of your business takes up every waking minute. WhyFire eliminates the confusion and gives you a path so that your is finally working for you, not wasting marketing dollars.

WhyFire.com was founded by Tim Reed in Portland, OR. He has worked with fireplaces, gas inserts and stoves for over a decade and has helped thousands of clients find the right fireplaces for their homes. The WhyFire framework has taken his years of industry experience and turned it into a simple, online platform to help clients with their projects. Tim is regarded as a leading thinker in the hearth industry and has employed the WhyFire framework in his own team with great success. The reason being is that it comes from years of working with real people on real projects and getting them real results.

WhyFire will helps educate customers on what is needed for their fireplace installation through simple videos in their video content library. After that, they can receive a customized estimate by simply entering in some basic measurements of their home and answering a few related questions. From there, WhyFire sets customers up to schedule an in-home appointment for their dealer to come out, answer any remaining questions and take a deposit for installation. WhyFire makes it simple for your website to take control and start working for you.

 

WhyFire makes it simpler than you think to give customers exactly what they are looking for on your website. In about 5 minutes they understand which fireplaces will work for their home, have an customized estimate emailed to them (and you), and book an in-home appointment with one of your team members. WhyFire also uses automated email follow up to nurture customers through every stage of the journey and ensure that nothing slips through the cracks.

 

This is the innovation you’ve been looking for…

What’s My Investment?

 

How many marketing dollars are you wasting by sending people to a website that doesn’t help them? How many customers hit the back button because they can’t get an estimate online? How many customers want to buy from you and don’t because they can’t schedule an in-home visit online? How many leads buy elsewhere because no one is following up with them? Your website might be leaking thousands of customers every year.

GoldPlatinumExecutive
$449/mo.$549/mo.$849/mo.
+ $749 Set Up Fee+ $1,099 Set Up Fee+ $1,999 Set Up Fee
Use this sales system in your showroom to skyrocket
the amount of estimates you get out—and
and take advantage of the built in training
tools for new sales reps.
Take advantage of the WhyFire Pro Estimate
Builder to never get behind on quotes again.
You’ll also be able to use your website to
capture customer leads and generate
estimates for them while you are sleeping!
For the professional who wants to take their
business to the next level. Generate
customized estimates with automated follow up
campaigns (custom written for your business),
schedule appointments with customers
automatically and get a proven sales
management system to maximize your team’s
effectiveness.
Salesperson/Service Truck Licenses555
Basic Fireplace Estimate Builder
In-Home Order Confirmation Tool
WhyFire CRM
Website Lead & Fireplace Estimate Generator
WhyFire "Pro" Fireplace Estimate Builder
CSV Parts List
Monthly Lead Report
3 Customized Follow Up Email Campaigns
Automated Appointment Scheduler
Sales Team Weekly Game Plans

Additional Salesperson/Sales Truck Licenses may be added for $100/month per license. Additional Showrooms/Locations added will receive 15% off of their monthly service.

What’s My Investment?

 

How many marketing dollars are you wasting by sending people to a website that doesn’t help them? 

Executive

$849/mo
+
$1,999 Set Up Fee

(Includes 5 Salesperson/Sales Truck Licenses)

✔ Basic Fireplace Estimate Builder
✔ In-Home Order Confirmation Tool
✔ WhyFire CRM
✔ Website Lead & Fireplace Estimate Generator
✔ WhyFire “Pro” Fireplace Estimate Builder
✔ CSV Parts List
✔ Monthly Data Report
✔ 3 Customized Follow Up Email Campaigns
✔ Automated Appointment Scheduler
✔ Sales Team Weekly Game Plans

Additional Salesperson/Sales Truck Licenses my be added after purchase for $100/license per month.

Multiple Showroom Customers are set up with 5 licenses per showroom and receive 15% off of their total WhyFire service price.

Platinum

$549/mo
+
$1,099 Set Up Fee

(Includes 5 Salesperson/Sales Truck Licenses)

✔ Basic Fireplace Estimate Builder
✔ In-Home Order Confirmation Tool
✔ WhyFire CRM
✔ Website Lead & Fireplace Estimate Generator
✔ WhyFire “Pro” Fireplace Estimate Builder
✔ CSV Parts List
✔ Monthly Data Report

Additional Salesperson/Sales Truck Licenses my be added after purchase for $100/license per month.

Multiple Showroom Customers are set up with 5 licenses per showroom and receive 15% off of their total WhyFire service price.

Gold

$449/mo
+
$749 Set Up Fee

(Includes 5 Salesperson/Sales Truck Licenses)

✔ Basic Fireplace Estimate Builder
✔ In-Home Order Confirmation Tool
✔ WhyFire CRM

Additional Salesperson/Sales Truck Licenses my be added after purchase for $100/license per month.

Multiple Showroom Customers are set up with 5 licenses per showroom and receive 15% off of their total WhyFire service price.

Free Video Series

Learn why your website is leaking money, what you can do to take control, and how that will save you thousands in marketing spends.