Simple Tools to Help You Sell More Fireplaces
A lot of fireplace companies struggle to make sales because they aren't using the right tools. Our proven sales tools help win more jobs—online and in the showroom—so your business can grow.
WhyFire Pro
Best for: Companies who struggle because their salespeople can't quote like the owner.
We help your salespeople quote like 30-year industry veterans.
An in-showroom estimate builder that gives every salesperson on your team the power to create complete, accurate, professional fireplace estimates in seconds. Be confident your team is quoting jobs the right way.
- 40,000+ products organized by brand & product type
- 200+ custom vent kits built to exact part numbers
- Auto-enforced required parts — so nothing gets missed on a quote
- Installation add-ons with checkbox simplicity
- Auto-emails professional estimates to customers
- Product specs & manuals included
- Free Sales Dashboard included ($120/mo value)
WhyFire Script
Best for: Companies that are losing customers because their products aren't displayed right on their websites.
We help your website show customers the right products — and connect them with your salespeople.
Embeds a complete product catalog and lead capture system directly into your existing website. Customers can browse products, get real pricing estimates, and book appointments — all while your team sleeps. Get at least three qualified leads every month from your website — or we work for free until you do.
- Fireplace Finder with 70+ manufacturer brands
- Online pricing estimates with real cost ranges
- Space verification — customers enter dimensions, we confirm fit
- Automated follow-up email campaigns
- 24/7 appointment booking synced to your calendar
- Free Sales Dashboard included ($120/mo value)
Customers browse and filter your products on your website — but won't see pricing or receive cost estimates. Great for guiding pricing conversations in person.
WhyFire Website
Best for: Companies overpaying for a website that don't drive leads.
Get a website that drives leads 24/7 — in a matter of days, not months.
Stop paying for a website that isn't working. WhyFire Websites gives you a fully custom, high-performance site with hundreds of SEO-optimized product pages, local service area pages, AI-powered chat, and everything from WhyFire Script built right in.
- Everything in WhyFire Script
- Up to 15 Custom Core Pages
- 15 SEO-Rich Location & Service Area Pages
- Up to 15 SEO-Rich Product Type Pages
- 15 SEO-Rich Product Category Pages
- Up to 1,000 Individual Product Pages
- Custom FAQ Page
- AI Fireplace Finder Chat Widget
- 90+ PageSpeed Score & Sub 1-Second Load Times
- Structured data for AI search visibility
- Free AI Fireplace Visualizer included ($120/mo value)
- Free Sales Dashboard included ($120/mo value)
Supercharge Any Service Level
Powerful tools you can add to your WhyFire package to automate follow-up, integrate your systems, and manage every job from one place.
Sales Dashboard
Manage all of your jobs in one place. Track and filter every job by sales pipeline stage, manage all follow-up, and make sure nothing falls through the cracks. Script and Website leads are automatically added.
Striven Integration
Integrate every quote you create with the Striven ERP system. Each quote automatically creates a Customer, Contact, Opportunity, and Sales Order. New leads from Script and Website are added with the same functionality.
Follow-Up Pro
Schedule automated email follow-up campaigns based on your sales pipeline stages. Campaigns automatically pause when the customer replies. Every email comes directly from your sales team — not a generic inbox.
WhyFire Pro
Add the full in-showroom quote builder to your Script or Website package. Give your sales team a custom estimate tool with 40,000+ products, vent kits, installation add-ons, and auto-emailed estimates — all at your prices.
AI Fireplace Visualizer
Let customers upload a photo of their room and see what a fireplace could look like — right where they want it. AI-generated renderings with recommended products, before/after comparisons, and download options.
Ready to Grow Your Fireplace Business?
On average, 1–3 sales per year pays for 12+ months of WhyFire. Levels 1 & 2 are usually live in less than 30 days.
Paying too Much for a Website that Doesn't Get Results?
Download our free series to learn how to answer the 3 critical questions every customer asks, capture qualified leads 24/7, and win more sales for your business.