WhyFire Pro

Your Salespeople Will Quote Like 30-Year Industry Veterans

WhyFire Pro builds custom fireplace estimates in seconds — with the right products, the right accessories, and the right prices. Every time.

Trusted by 120+ dealers across North America

A lot of fireplace companies struggle because their salespeople can't quote like the owner.

It shouldn't be so hard for salespeople to learn to quote fireplaces.

Rooting through pricebooks
Confusing SKU numbers
Incomplete estimates
Nervous salespeople
Prices aren't updated
Late quote delivery
Wasted time
Lack of knowledge

We help your salespeople quote like 30-year industry veterans. Be confident your team is quoting jobs the right way.

Thousands of Fireplaces. Preloaded. Ready to Quote.

WhyFire Pro comes preloaded with just the products you sell, at the prices you set. If something is required with a fireplace, Pro forces you to pick it. If it's optional, it makes it optional.

The result: you will never quote out an incomplete fireplace.

200+ Custom Vent Kits Built Down to the Exact Part Number

One story, two story, three story, horizontal, up-and-out — we build every vent configuration for your company, down to the exact part number. Even locally fabricated sheet metal parts.

Your salesperson just picks the vent package that matches the install. Done.

Installation, Permits, Demos — Just Check a Box

Standard installation, demo work, chimney cleaning, permit, lift rental—check a box and it's in the estimate.

Add custom line items, choose exact pricing or price ranges, and include sales tax — all configured for your business.

Beautiful Estimates. No Part Numbers. Instant Delivery.

Estimates describe products in plain language — no part numbers your customer can use as an online shopping list. Custom descriptions, welcome messages, disclaimers, and a call-to-action button (book appointment, apply for financing, place deposit).

Hit send. The estimate goes straight to the customer's inbox and gets logged in your dashboard automatically.

Built for Fireplace Dealers. Every Detail Covered.

WhyFire Pro is designed to get more estimates out the door—faster and more accurate. Be confident your team is quoting jobs the right way.

40,000+ Product Database

Organized by brand and product type. Only your products, your prices.

200+ Custom Vent Kits

Built to the exact part number for your company. Every configuration covered.

Installation Add-Ons

Standard installation, demo work, chimney cleaning, permit, lift rental—check a box and it's in the estimate.

Auto-Email to Customers

Hit send. The estimate goes straight to the customer's inbox and gets logged in your dashboard automatically.

Required Parts Enforced

If it's required, WhyFire Pro forces the pick. If it's optional, it stays optional. No incomplete quotes.

"WhyFire has been the single best tool I've ever used over the course of nearly two decades in the business. My customers can get quotes, schedule appointments, and apply for financing — and not one person on my staff has to lift a finger. Oh, and WhyFire follows up with customers for me."

— Peter Parsons, Owner, The Tin Man Inc.

You'll Never Lose a Job Because Your Team Can't Quote It. Guaranteed.

If your sales manager writes to us because a salesperson lost a job that couldn't quote in WhyFire Pro, you get a free month of service. That's how confident we are.

Applies to products set up in your WhyFire Pro account.

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Be confident your team is quoting jobs the right way.

1 sale per year (on average) pays for 12+ months of WhyFire Pro.

WhyFire Pro
In-Showroom Fireplace Estimate Builder
$199/mo
$2,999 one-time setup
40,000+ products organized by brand & type
200+ custom vent kits (exact part numbers)
Installation, permits, demo add-ons
Auto-email estimates to customers
Sales Dashboard (free — $120/mo value)
Product specs & manuals
Custom line items & financing CTAs
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Usually live in less than 30 days

More Estimates. More Sales. Guaranteed.

Be confident your team is quoting jobs the right way — starting today.