1

Choose your base tool and add-ons.

2

Customize them for your business.

3

Use them to save time and make money.

WhyFire Pro

Select any additional tools for just $120/month (add 3 and get the rest for free).

$199/Month

+$1,999 Setup Fee

Online Estimate Generator

Select any additional tools for just $120/month (add 3 and get the rest for free).

$299/Month

+$2,499 Setup Fee

WhyFire Website

Select any additional tools for just $120/month (add 3 and get the rest for free).

$399/Month

+$4,999 Setup Fee

Need Enterprise Solutions?

If you have a large scale organization that wants to create an integrated sales funnel from initial customer contact all the way to the purchase, our Enterprise Solutions can help. Here are some of the tools available:

• Corporate Websites
• API Access
• Custom Fireplace Builder Tool
• Augmented Reality Fireplace Placement Tool
• National Lead Distribution and Management
• CRM Integration

• Custom Syndication Web Script
• Custom Branding
• Custom Reporting
• Self-Service Kiosks
• Signage and QR Codes
• Custom Estimate Builders

Sales Dashboard

Transform more of your open leads into closed sales with our powerful Sales Dashboard. This intuitive tool allows you to track opportunities and nurture them through your pipeline, ensuring potential sales don’t slip through the cracks. Empower your sales team to pursue leads effectively—then watch your close rate climb!

Striven Integration

Sync WhyFire with your Striven account to create a seamless workflow—from the first customer interaction to the final purchase. Automatically generate Sales Orders and Job Opportunities whenever customers create estimates online, eliminating manual data entry and keeping your process smooth. Use All Items reports to maintain accurate pricing between Striven and WhyFire. Pair with WhyFire Pro for the ultimate sales experience—empowering your team to build estimates in seconds and push them into Striven with ease. Cut down on admin work and focus on what matters most: closing more deals!

Follow-Up Pro

Keep your business top of mind with Follow-Up Pro, an automated email tool that sends a series of fully customizable follow-ups over several weeks. If a customer replies, the campaign pauses automatically, keeping your outreach natural and effective. Plus, with a simple follow-up dashboard, nurturing customers through your sales funnel has never been easier. One inbox is free with any WhyFire base tool (WhyFire Pro, the Online Estimate Generator, or a WhyFire Website), and you can add up to 10 inboxes as needed for just $120 a month. Never let another lead slip through the cracks—start following up consistently and watch your sales skyrocket!

Instant Deposits

Get paid faster with secure, hassle-free payments built right into every WhyFire estimate. Powered by Stripe, this seamless integration lets customers place deposits 24/7—whether as a flat rate or a percentage of the total estimate. WhyFire never charges processing fees, so you keep more of what you earn (standard Stripe rates apply). Pair with WhyFire Pro to turn estimates into sales instantly—no follow-ups, no delays, just more closed deals!

WhyFire Pro

Bid out custom jobs in under 60 seconds with WhyFire Pro—the ultimate estimate tool for seasoned professionals. Choose from over 60 hearth brands, customize units and vent kits, adjust installation charges, and review everything in a convenient cart before sending estimates. Plus, get instant access to product brochures, installation manuals, and architect guides along the way. Empower your sales team to generate estimates with confidence and ease!

Standard Website

WhyFire Features

Core Features: Browse fireplaces workflow, customer scenario workflow, online estimate generator, coupons with automated emails, lead-generating PDFs, and Follow-Up Pro (1 inbox)

Website Features

Core Pages: Home, All Products and Services, About Us, Contact Us, Appointment Request, Current Promotions, Careers, Financing, Privacy Policy, and Terms and Conditions

Other Pages: Up to 5 products and services landing pages, along with single product pages for all fireplaces

SEO Optimization: Base SEO optimization

Ongoing Support

Website Maintenance: Color updates, text updates, image updates, page banners, pop-up notifications, 1 new landing page per month, and 4 new blog posts per month

Performance and Hosting: Monthly website hosting, SSL certification, unlimited website traffic, daily website backups, quarterly plugin updates, page speed boost, Google Page Speed Score of 90+ on desktop, Google Page Speed Score of 80+ on mobile, and monthly website reports

Sales Funnel Features: Lead-generating PDFs, browse fireplaces workflow, customer scenario workflow, online estimate generator, automated coupons, follow-up emails, and weekly estimate reports

Product and pricing maintenance: Fireplace brand updates, fireplace pricing updates, fireplace product updates, vent kit updates, and labor rate updates

Additional Programming Rate ($150/Hour): Applies to any custom updates, additional support, or modifications beyond the included website maintenance and support features

E-Commerce Add-Ons (Optional)

Standard E-Commerce ($2,000 Setup Fee): QuickBooks, Stripe, or PayPal setup and product upload (partner must provide a CSV with product data and images)

Customized E-Commerce ($150/Hour): Payment system setup and product upload (partner must provide a CSV with product data and images)

Customized Website

WhyFire Features

Core Features: Browse fireplaces workflow, customer scenario workflow, online estimate generator, coupons with automated emails, lead-generating PDFs, and Follow-Up Pro (1 inbox)

Website Features

Core Pages: Home, All Products and Services, About Us, Contact Us, Appointment Request, Current Promotions, Careers, Financing, Privacy Policy, and Terms and Conditions

Other Pages: Up to 10 products and services landing pages, up to 5 fireplace category pages, and up to 5 product brand pages, along with single product pages for all fireplaces

SEO Optimization: Base SEO optimization and custom metadata

Content Transfers: Up to 50 blog posts

Ongoing Support

Website Maintenance: Color updates, text updates, image updates, page banners, pop-up notifications, 1 new landing page per month, and 4 new blog posts per month

Performance and Hosting: Monthly website hosting, SSL certification, unlimited website traffic, daily website backups, quarterly plugin updates, page speed boost, Google Page Speed Score of 90+ on desktop, Google Page Speed Score of 80+ on mobile, and monthly website reports

Sales Funnel Features: Lead-generating PDFs, browse fireplaces workflow, customer scenario workflow, online estimate generator, automated coupons, follow-up emails, and weekly estimate reports

Product and pricing maintenance: Fireplace brand updates, fireplace pricing updates, fireplace product updates, vent kit updates, and labor rate updates

Additional Programming Rate ($150/Hour): Applies to any custom updates, additional support, or modifications beyond the included website maintenance and support features

E-Commerce Add-Ons (Optional)

Standard E-Commerce ($2,000 Setup Fee): QuickBooks, Stripe, or PayPal setup and product upload (partner must provide a CSV with product data and images)

Customized E-Commerce ($150/Hour): Payment system setup and product upload (partner must provide a CSV with product data and images)

Premium Website

WhyFire Features

Core Features: Browse fireplaces workflow, customer scenario workflow, online estimate generator, coupons with automated emails, lead-generating PDFs, and Follow-Up Pro (1 inbox)

Website Features

Core Pages: Home, All Products and Services, About Us, Contact Us, Appointment Request, Promotional Landing Page, Careers, Financing, Privacy Policy, and Terms and Conditions

Other Pages: Up to 20 products and services landing pages, up to 10 fireplace category pages, up to 10 product brand pages, and up to 80 additional pages, along with single product pages for all fireplaces

SEO Optimization: Full SEO optimization and custom metadata

Content Transfers: Up to 100 blog posts

Ongoing Support

Website Maintenance: Color updates, text updates, image updates, page banners, pop-up notifications, 1 new landing page per month, and 4 new blog posts per month

Performance and Hosting: Monthly website hosting, SSL certification, unlimited website traffic, daily website backups, quarterly plugin updates, page speed boost, Google Page Speed Score of 90+ on desktop, Google Page Speed Score of 80+ on mobile, and monthly website reports

Sales Funnel Features: Lead-generating PDFs, browse fireplaces workflow, customer scenario workflow, online estimate generator, automated coupons, follow-up emails, and weekly estimate reports

Product and pricing maintenance: Fireplace brand updates, fireplace pricing updates, fireplace product updates, vent kit updates, and labor rate updates

Additional Programming Rate ($150/Hour): Applies to any custom updates, additional support, or modifications beyond the included website maintenance and support features

E-Commerce Add-Ons (Optional)

Standard E-Commerce ($2,000 Setup Fee): QuickBooks, Stripe, or PayPal setup and product upload (partner must provide a CSV with product data and images)

Customized E-Commerce ($150/Hour): Payment system setup and product upload (partner must provide a CSV with product data and images)