Your Website Should Win Customers — Not Lose Them
WhyFire Script embeds a complete product catalog from over 70 manufacturer brands directly in your website — displayed in a way customers actually understand. Plus online estimates and automated follow-up that connect them with your salespeople 24/7.
3+ qualified leads per month — guaranteed, or we work for free
A lot of fireplace companies have websites that lose customers because their products aren't displayed right.
Your website should make customers feel like they're in your showroom—not drive them away.
We help your website show customers the right products—and connect them with your salespeople.
Over 70 Brands. Displayed the Way Customers Think.
We help your website show customers the right products—and connect them with your salespeople. Customers filter through a complete product catalog from over 70 manufacturer brands — no industry jargon, no confusion.
Products are displayed so customers don't confuse themselves out of buying.
Specs, Options, and Manuals — All in One Place
Customers see heating area, turn down rate, and included features at a glance. They choose decorative fronts, interiors, and burners right on the page.
Brochures and owner's manuals are a click away. No more "let me get back to you on that."
Will It Fit? The Customer Finds Out Instantly.
Customers enter their fireplace dimensions, fuel availability, and space details. WhyFire verifies the product will work — and tells them: "It looks like this product will work in your space!"
No more guesswork. No more returns.
Qualified Leads Delivered to Your Inbox. Automatically.
After verifying the product will work, the customer enters their name, email, phone, and address. You get a fully qualified lead — they already know what fits and what it costs.
38.4% of this happens after hours. WhyFire captures leads while you sleep.
From Your Website to a Qualified Lead in Minutes
Three customer questions get answered automatically — without your team lifting a finger.
"What fits in my space?"
The Fireplace Finder filters thousands of products by situation, fuel, heat output, and style. The customer sees only what works.
"How much will it cost?"
Real pricing estimates with cost ranges for their exact project. Not "call for a quote" — actual numbers they can act on.
"What do I do next?"
Automated follow-up emails, 24/7 appointment booking, and financing links. The customer takes action — on their schedule.
One Embed. A Complete Sales Machine on Your Website.
Fireplace Finder
A product catalog for over 70 manufacturer brands, displayed the way customers think — not industry insiders.
Online Pricing Estimates
Real cost ranges for their exact project. Not "call for a quote" — actual numbers.
24/7 Appointment Booking
Syncs with your calendar. Customers book at their convenience — you're never double-booked.
Lead Capture & Qualification
Name, email, phone, address — plus their product selection and project details. Fully pre-qualified.
"I never would have known that prime fireplace shopping hours are 8pm-11pm until I started using WhyFire. Nearly every night, I have estimates pulled and appointments booked through my website. It serves my customers when I'm unable to."
3 Qualified Leads Per Month — Or We Work for Free.
Get at least three qualified leads every month from your website — or we work for free until you do. That's how confident we are in WhyFire Script.
Applies to websites with sufficient traffic. We'll evaluate your site traffic during onboarding.
Be confident your website is working for you 24/7.
1 sale per year (on average) pays for 12+ months of WhyFire Script.
Usually live in less than 30 days
Stop Letting Your Website Do Nothing for You.
Your website will engage customers and make them fall in love with your company. Get at least three qualified leads every month—or we work for free until you do.
Paying too Much for a Website that Doesn't Get Results?
Download our free series to learn how to answer the 3 critical questions every customer asks, capture qualified leads 24/7, and win more sales for your business.