We Help You Sell More Fireplaces
An online platform that gives your customers the digital experience they want
Generate Leads
Connect with Buyers
Win More Sales
Most Websites Confuse Customers Out of Buying
Confusing Information
Customers are totally confused by our insider language. They have no idea what will work for them or how to find out.
No Available Pricing
The entire reason they’re on your site is to get a budget number—if they can’t find it they’ll hit the “back” button.
Too Many Steps
Customers have to jump through all kinds of hoops just to get an estimate (and no one follows up)—this kills sales.
You Can Stand Out From the Competition
Maximize Your Marketing
Your marketing dollars will work for you now that you can generate leads and follow up on every single one of them.
Connect with Buyers
You’ll be amazed at how easy it is to sell when someone has already accepted your price and invite you out to their house.
Sell More Fireplaces
Seriously, people will love how easy it is to do business with you and you’re going to sell a lot more fireplaces because of it.
What is WhyFire?
Software that pairs with your website to:
✔ Generate Leads for Initial Prospects
✔ Provide Customized Estimates for Serious Customers
✔ Schedule In-Home Appointments w/ Buyers
✔ Use Email Marketing to Follow-Up on Everything
✔ Guide the Customer Step-by-Step Through the Funnel (All Online)
Here’s How it Works:
1. A customer fills out basic information about their home
(and uploads pictures of their fireplace and chimney)
2. The customer chooses a fireplace based on what will work for them and receives a customized estimate.
(you’ll have have full pricing flexibility)
3. The customer receives an estimate from you with a “call to action” to schedule an in-home appointment.
(You get to determine the markup)
(Email sent to schedule an in-home appointment)
4. The customer schedules an in-home appointment with your team
(You get to define your availability, then our software syncs with your calendar so you’re never double booked)
5. Customers are brought to the point of a purchase so that you can close the deal.
(Through automated email messages that consistently follows up with them)
WhyFire Connects You With Customers Who Want to Buy
(and nurtures new prospects all the way through the funnel)
We know how hard it is to learn to navigate the digital marketing space when the whirlwind of your business takes up every waking minute.
We’ve spent 15 years in the hearth industry:
Working with thousands of customers
Managing multiple retail showrooms
Traveling the country to learn digital marketing
“Before WhyFire we had no idea how many customers were slipping through the cracks. Now, everything gets followed up on and we can focus on what we are best at—closing sales.“
-Grant Falco (Owner, Falco’s – Spokane, WA)
Where Do I Start?
“Tim Reed has one of the most inquisitive minds in our business. He is constantly researching and learning about why and how consumers make major purchase decisions. He has become a “go-to expert” in the hearth retail sales process and has now applied his considerable knowledge to WhyFire.”
-Tim Rethlake (Hearth & Home Technologies)
Where Do I Start?
1
Answer a few simple questions about your business
2
Get a WhyFire Platform customized for your company
3
Make a few simple tweaks to your website to put it into action
“Tim Reed has one of the most inquisitive minds in our business. He is constantly researching and learning about why and how consumers make major purchase decisions. He has become a “go-to expert” in the hearth retail sales process and has now applied his considerable knowledge to WhyFire.”
-Tim Rethlake (Hearth & Home Technologies)
See WhyFire in Action!
Take Control of Your Marketing Dollars
(and keep your sales funnel full)
Utilize email marketing to never miss a follow-up opportunity again
What Is WhyFire?
Most companies have a website that’s leaking money–but they don’t know what to do about it. We supercharge your website to generate leads (and connect you with the people who want to buy), so your business can win more sales.
We know how hard it is to learn to navigate the digital marketing space when the whirlwind of your business takes up every waking minute. WhyFire eliminates the confusion and gives you a path so that your is finally working for you, not wasting marketing dollars.
WhyFire.com was founded by Tim Reed in Portland, OR. He has worked with fireplaces, gas inserts and stoves for over a decade and has helped thousands of clients find the right fireplaces for their homes. The WhyFire framework has taken his years of industry experience and turned it into a simple, online platform to help clients with their projects. Tim is regarded as a leading thinker in the hearth industry and has employed the WhyFire framework in his own team with great success. The reason being is that it comes from years of working with real people on real projects and getting them real results.
WhyFire will helps educate customers on what is needed for their fireplace installation through simple videos in their video content library. After that, they can receive a customized estimate by simply entering in some basic measurements of their home and answering a few related questions. From there, WhyFire sets customers up to schedule an in-home appointment for their dealer to come out, answer any remaining questions and take a deposit for installation. WhyFire makes it simple for your website to take control and start working for you.
WhyFire makes it simpler than you think to give customers exactly what they are looking for on your website. In about 5 minutes they understand which fireplaces will work for their home, have an customized estimate emailed to them (and you), and book an in-home appointment with one of your team members. WhyFire also uses automated email follow up to nurture customers through every stage of the journey and ensure that nothing slips through the cracks.
This is the innovation you’ve been looking for…
What’s My Investment?
How many marketing dollars are you wasting by sending people to a website that doesn’t help them? How many customers hit the back button because they can’t get an estimate online? How many customers want to buy from you and don’t because they can’t schedule an in-home visit online? How many leads buy elsewhere because no one is following up with them? Your website might be leaking thousands of customers every year.
What’s My Investment?
How many marketing dollars are you wasting by sending people to a website that doesn’t help them?
Service Area Population
<250,000
$299/mo.
+ $500 Initiation Fee
Service Area Population
250,000 – 500,000
$399/mo.
+ $750 Initiation Fee
Service Area Population
500,000 – 1,000,000
$499/mo.
+ $1,000 Initiation Fee
Service Area Population
1,000,000+
$599/mo.
+ $1,500 Initiation Fee
Free Video Series
Learn why your website is leaking money, what you can do to take control, and how that will save you thousands in marketing spends.
